Email Services:

Email service is a platform that enables users to do business with different tools via sending or receiving bulk emails and develop an email marketing channel. The email services give useful technical features that are easy to manage such as email design, list of mailing, and options to check the status of the send emails.

Importance of email services: (1)

In the modern era of information technology everything is growing very fast as compared to recent years and to meet the demand of businesses, abrupt and reliable services are required. Therefore to fill this gap, email services play a vital role. Some of the important roles of email services are:

  • It can fit with any sort of business
  • It gives the handy tools that useful in developing email
  • It can collect helpful data
  • Enable to get a high return on investment
  • Almost free or affordable services
  • User-friendly features

How to select email services for business?

There are different email service providers and they have different protocols and requirements according to the business setup. Before choosing any service, some criteria that should be noticed such as:

Pricing plan: you should know about the pricing of different services before having the services because some providers give free services to their small business subscribers for example with SENDPULSE you can send a maximum of 15000 emails to 500 hundred subscribers in one month.

Domain image among subscriber: you always need a potential customer for your business and it is very important to know about the demographics of subscriber that any email service providers have. So, to reach maximum customer must go for the service provider who has been in this service line for a long time.

Customer-friendly:  if the provider is not giving a good interface to the customer for emailing then it is understood that the service provider is unable to give a good design in emails and has less attraction for the customers. For fast campaigning, it is very handful to do such things that attract the consumers, therefore, choose the service on which customers are happy and satisfy.

List management of mailing: to target different customers you must have a proper segmentation and choice to cover a large audience while campaigning. Although it is very difficult to arrange the data in order, so many service providers have done a great job to facilitate their business partners and giving their best services to reach the maximum audience by personalization approach.

Automation tools:  Automation is a process that deals with the customer changing pattern according to their needs. So email services should have an automation tool to detect the behavioral changes that help the businesses to develop the marketing plan accordingly.

Support team: Before taking the services you should confirm the facility of the support team. The support team is very important to build a strong relationship by solving the problems of the clients. This will help the client to develop trust in the services. Many service providers get in touch with their partners 24/7 in different languages.

Best service providers of 2021: (2)

Some free service providers in the market with their size limitations are as follows:

ProtonMail: this email provider is sponsored by MIT scientists and CERN and heavily protected under Swiss law. It is an open service available for all the customers with simple features. It is secured by end-to-end encryption that gives full confidence to customers for the security of their confidential data. To create or enter in the ProtonMail some of the basic requirements are:

  • General information is enough to create the account in this email service such as name and gender etc.
  • It is available and accessible on any platform online without buying or having its software.
  • Very organized and offer easy features that help in sending and receiving emails without any difficulty.
  • It gives up to 20GB of free data for inbox emailing.

Microsoft Outlook: it is supported by a browser email service and provides an exchange server, online service exchange Microsoft office programs. You can access it from anywhere you want and gives proper connectivity service that makes the customer productive and user-friendly. Some outlook email features are as follows:

  • Outlook security is supportive by enterprise-grade.
  • It provides you with a calendar that gives ease to their users to do meetings and attend events on time.
  • You can read the contact information by searching for the name.
  • It enables the customer to find their friends and concern people in a simple way
  • And also to send or receive messages and documents.
  • Outlook provides their customer with free data of 15 GB.

Zoho Mail: this provider gives one of the best secure and safe free mailing environments. It allows a host to make their design according to their business communication protocols. Zoho mail gives security against fake email users. Some typical functions of Zoho Mail are:

  • It has the customize options for the admin via a control panel which is used to alter the functions.
  • It can offer you the feature of discovering the emails by using the Zoho search bar.
  • It has a comment section that is useful in email threading, sharing files, and tagging the target customers and organizations.
  • It offers customer relationship management that helps in increasing sales.
  • Zoho Mail gives 5 GB of free usage data.

HubSpot: it is the fourth-best email service provider.

  • Drag and drop feature that helps in customization.
  • It has the feature of replying automatically.
  • It allows 5 GB of free space for the customer.

Gmail: it is the email service under Google assistance that helps connecting people via email.

  • You can send attachments, view or share the media files
  • It gives the feature of chatting and video calling with friends via Hangouts Meet.
  • It allows 15 GB of free space in Google Drive and Gmail inbox.

Cost of email Services:

  • Gmail costs around $5 per month and for unlimited storage, it costs $10/month.
  • The services of outlook start from $19.95 per year.
  • The professional package of ZOHO is available for $6 on monthly basis.
  • HUBSPOT plans open from $35 per month
  • Proton mail plus package is available for $5 per month.

References:

  1. https://sendpulse.com/support/glossary/email-service#:~
  2. https://www.guru99.com/best-free-email-service-providers.html